One of the most popular social media platforms – Twitter has undergone some major ups and downs, especially taking into account the status of the chief executive’s position, which was altered more times than usual. Adding to that is dealing with ‘abuse’ on the site and its stock price falling by over one-third all through the year.
The year of 2015 for Twitter started at a low point with the gamergate movement and spun into an anti-feminist group or other similar men’s right activists movement consequently taking over the platform slowly by the end of the year. The results were quite disappointing as not a lot of quantitative output was gained through the use of this platform.
Moreover, like mentioned previously, the number of people hit by ‘abuse’ on this social network platform seemed to be growing incessantly. In fact, Dick Costolo was even reported telling his staff about how they had to tackle this problem seriously, “Twitter sucks at dealing with abuse and trolls on the platform, and we’ve sucked at it for years.”
But admitting you are having a problem is just the initial step to recovery. Dealing with ‘abuse’ on a platform like Twitter isn’t child’s play: it either needs automated systems to distinguish the difference between a threat and a joke, and between sinister harassment and friendly ribbing, or it needs an exorbitant outlay on human moderation so that people are able to make the difficult decisions.
Twitter, over the years, have tried to solve this problem by equipping better response to reports of abuse on the platform as well as initiated new introductions of features that would protect the users, as well. Tools such as “quality filter” were introduced to eradicate abuse.
Boasting of its 320 million monthly active users, Twitter is third of the size of Facebook. As due to the cut-throat competition in the market and the continuous pressure for growth from its shareholders, Twitter’s user growth had somehow come to a halt.
The chaos ultimately led Dick Costolo to step down – a decision– which was said to be taken by his own will. Twitter, thereafter, observed its first CEO and co-founder Jack Dorsey’s coming back as the new chief executive. But, hopes of sustaining everything back into place with the return of Dorsey were doubtful, especially in view of the fact that the former had already been the chief executive of Square. But by October, it was confirmed that he would take up the position at Twitter when he tweeted, “I’ve been CEO of both companies for over three months now.”
Dorsey naturally faced the same problems as Costolo. One of the biggest attempts initiated by Twitter to fix the issue at hand – Project Lightning, also known as Moments – was then brought into limelight. Under this, quality editorial teams were hired to assemble good content in a shareable and readable format. Even those who didn’t have an account at all had access to this segment.
Whether or not Dorsey’s authority can bring the long – lost vigor back into Twitter is a question that remains to be answered.